5 Best Instagram Content Ideas to Drive Authority

Mindset Shifts: Here you are creating content that helps your audience shift their mindset to achieve better results in your field. Identify common mindsets blocks and speak to them.  

Myth Busters: Every industry has myths that have carried on for years, busting them and showing alternatives takes you to the top of the experts.

Case Studies: Show you have achieved transformation for yourself or clients you have worked in with case studies. This is more detailed than a testimonial: Objective-Result-Process

Useful Tips: Share tips that cover some of the Frequently Asked or Searched Questions in your industry or niche.

Personal Growth: Belief is driven when your audience knows you have walked the same path or currently walking it. Create content that shows your growth in the process, how you are overcoming or winning. This builds respect and drives belief.   

Create your content calendar and spread all 5 across the week.



30 Unbelievable Email Headlines to increase your open rate

We get a ton of emails everyday and we definitely do not open a lot of them. Unless you have a really great subject line, there is a high possibility that your emails may get ignored. 

Your email headline is the first thing a reader sees so you want to be sure to grab their attention to open, read and click your email.

Let’s take a look at 30 Email Headlines that actually get opened:


These subject lines drive curiosity in the minds of your readers as it makes them interested in reading the email content.

Here are some examples: 

-I can’t believe I’m telling you this

-Want to know a secret?

-OMG! This just happened 

-A surprise gift for you, open to unwrap

-This stuff works, check it out!



You’d notice that during your launch, the email open rates are lower . Let’s get them up with these subject lines that drive urgency and fear of missing out.

Here are some examples:

-You are missing OUT on

-TODAY only: Get this before it is gone

-Are you joining us?

-Tik Tok: Timer is going OFF soon

-25% discount available for the next (insert time)


These subject lines are used to make an offer without the element of urgency or fear of missing out. 

Here are some examples:

-Get all of these for $37 only 

-You can join ______ today

-You asked, I answered. You do not want to miss this!

-The cart is now OPEN

-You seriously need this

Make it Personal

The goal of this type of headline is to personalise your brand. People love each other (friends, family) and look forward to hearing from them. The goal of these type of headlines is to get you in that category. 

Here are some examples:

-I need a quick favour

-(first name), I messed up

-Why don’t you open my email?

-I need a quick favour

-Feeling (insert emotion), I have a solution.



These subject lines are used to share gifts/freebies for your audience. Here are some examples:

-How to double your __________

-BOOM! Here is how to smash.

-Crash Course (How to_______)

-Surprise gift for you

-FREE GIFT: Open to grab me



These headlines are used for individuals who do not take an offer after being exposed to it continuously. 

Here are some examples:

-Knock, knock, anyone there?

– Hey(first name), you forgot to _______

-Are you still on the fence?

-(first name), did I offend you?

-(first name), we miss you


There you have it! You now have access to catchy headlines that would get your email open rate up and boost your conversions.

If you found this article helpful, you should consider getting my Email Marketing Template Bundle. This bundle includes 100 catchy subject lines, Welcome Email Template, Sales Email Template, and 8 months Email Calendar with a bonus ad script. Click here to grab it at a discount. 


Name description: Hi, I’m Tricia, a Digital Products Coach. I help experts, coaches and business owners turn their knowledge into profitable digital products that bring in clients within 60 days. I’m a lover of dogs, good food and everything pretty. 



Caption formula that converts

You see, it can be pretty frustrating staring at your phone/laptop for minutes trying to craft that perfectly worded caption.

It’s even more frustrating when you finally come up with something only for it to be greeted by crickets. If this sounds familiar, you might want to pull up and come closer as I’m about to share with you Instagram Caption Formulas that convert.

I have outlined 3 working formulas, with a step-by-step guide for each one as well as examples.

  • The Big Dream Formula

With this caption formula, you are calling out the big dreams your readers have and how they can move from dream to reality.

Step 1: Paint the dream 

Step 2: Call out 2 potential factors stopping them 

Step 3: Tease them

Step 4: Call to Action


Step 1: What would life look like for you first-time mummy if you could sleep through the night, no baby cries, no sleepwalking, no sleep imbalance, because your baby is awake all through the night?

Step 2: Do not accept this as your reality, from your experience, there are a couple of factors responsible but here are the top 2 culprits

Step 3: Imagine having 7 hours of uninterrupted sleep, infact with a cuddle or two from boo? This is possible

Step 4: Let me show you how. I have an Ebook that__________


The Inclusive Formula

With this caption formula, you are creating 2 categories of people. Those on the other side and those on the winning side, you are showing the facts of both sides forcing your readers to choose to be included in the winning side. 

-Step 1: Show both categories 

-Step 2: Decision Time

-Step 3: Call to Action


Step 1: There are 2 types of fashion designers. The set that______ and the other set that _________ 

Step 2: What category do you belong to? I would hate to see that you still in Category B. Make the switch to ___________

Step 3: Drop a comment, what category do you belong to?


The Fish-Hook Formula 

Like a hook in the ocean, a fisherman attracts some baits to the hooks and dangles it for a fish to approach and it goes right in-HOOKED. Using this formula, you need to find the bait and hook your readers.

Step 1: The Hook

Step 2: Teach 

Step 3: Call to Action


Step1: 8 out of 10 women will never get an orgasm in their lives…

Step 2: This is not another God-forbid situation, it is the fact. We are too shy to demand orgasms, some of us do not even know our body enough to understand our trigger points….

Step 3: DM “Orgasm”, let’s work together to help you achieve mind blowing orgasms. Every woman deserves one. 



Whoop whoop! I can see you grinning from ear to ear, dancing your happy dance, because caption writing is about to be a walk in the park for you. 

To recap, here are the 3 caption writing formulas:

-The Big Dream Formula- Calling out their big dreams and how they can move from dream to reality.

-The Inclusive Formula- Creating 2 categories and showing facts to get your readers to the winning side

-The Fish Hook Formula- Like a fisherman, attract and bait your audience

Now, go write some badass captions!!!



Hot Cake Digital Products to sell in 2021

Four years ago, I decided to take a shot at creating digital products. At that time, I desperately needed some money to leave my home country, Nigeria. Before then, I’d closely followed some coaches who always launched webinars and I thought to myself “You can totally do this Trish!” 

So I went on Canva and designed a flyer for a webinar which I priced at $6. To my surprise, I raised over $900 within 48 hours! Whoop! That experience made me realize that people were waiting and ready for my knowledge but I had not offered it to them until then.

Ever since I got involved in creating digital products, it has changed my life and has helped me impact thousands of lives.

So, if you have been wondering how to get started with digital products, I’d advise you grab a box of popcorn, sit back and digest this article where I’d be sharing 5 Best Selling Digital Products you can create.

  1. E-Books: An eBook is short for electronic book and can be a digital version of your printed book or just a standalone. E-books give you the chance to be heard, attain expert position and teach others what you know. E-books can serve as an entry product for people to assess your knowledge, and most importantly, it can also be a passive income stream that keeps bringing in money in and out of season.


Here are 6 steps to publishing your E-book:

  1. Find the right e-book topic: Research on Frequently Asked Questions in your niche and see what angle you can create your book from.
  2. Outline and format your book: Break your book into different parts and outline them as chapters. Decide on whether you will edit your book yourself or hire an editor to do so. 
  3. Set a price for your ebook: Determine how much you would price your book at. Prices typically range from $10-$49
  4. Decide on the design/tech for your book: How will your book be designed? What platforms will your book be hosted on for students to gain access?
  5. Build your marketing campaign for your book: Try teasing the covers on social media. Share content around your E-book topic to drive awareness and need.
  6. Delivering the Ebook: Will it be delivered manually or automated via websites like Shopify, Squarespace, Selar, Samcart, Sendowl, Big cartel OR Online schools like Kartra


  1. Webinars: A webinar is a live seminar conducted online. Webinars are also known as web seminars or web conferences. Webinars allow participants in different locations to see and hear the presenter and interact by asking questions, answering polls and voting. Understanding the purpose of your webinar will help deliver proper results.

There are several types of webinars, the leading 3 are:

  • Lead generation Webinars – These are webinars you use to build your audience, build authority, your mailing list etc
  • Upsell webinar – This is a free webinar used as an opportunity to present your products for sale. This usually works because people have gotten value on the free class and are ready for more.
  • Value webinar – These are paid webinars where you give all the knowledge available on the topic as value for fee paid.
  1. Online Courses: An online course can take different forms. At their most basic level, the thing they all share in common is that they teach knowledge or skills to the person taking them. Online courses are delivered via a website and can be viewed on a mobile device, tablet, or web browser. This lets students conveniently access them anywhere and at any time.

You can launch out any type of online course but you need to understand the different types of courses:

  • The Starter Course: This is a course that helps your students get started just like the title states. The course should provide them with just enough information to get started
  • The Signature Course: A signature course is a comprehensive, wholistic course that takes students in-depth on the topic. It is also called a transformation course. My online course, Monetize your Knowledge is a perfect example.   
  • Certification Course: This is also a comprehensive course but this promises an official certification upon completion. Students can present the certificate to boost their job search, promotion, qualifications etc
  1. Templates: Templates are already done work that clients can key into and recreate or simply use for their purpose. There’s a world of people who want a head start on whatever it is that they’re working on. Heard of the popular design website- Canva? Why do you think it is so popular? Because it offers design templates and people can simply plug and play. Why reinvent the wheel? A template can save someone the effort of designing a website from scratch. It can also help them get their wedding invitations sent out on time, create personalized business cards, plan their marketing strategy, crunch some numbers on excel, create social media designs etc.

For instance, designer Janna Hagan made over $5,000 just selling resume templates during a period between jobs. A client of mine Vanessa made over $3000 selling canva Instagram templates.

Here are some templates you can create and sell:

  • Website Templates 
  • Sales Page Templates 
  • Business Planning Templates 
  • Marketing Strategy Templates 
  • Excel Templates 
  • Stock Photos 
  • Business Contracts 
  • Canva Templates 
  • WordPress Themes 
  • DIY Home Project Blueprints 
  • PowerPoint Presentations
  1. Coaching: A coach is someone who takes a person from their current state to the state where they want to be at. Imagine being the person responsible for the other person to achieve their goals and dreams. Imagine being a conduit through which someone can attain their targets. The responsibility is huge and it is not strange for one to get overwhelmed by it. Coaching is a personalized relationship with an individual to help them achieve a particular result working in close proximity. 

You can even customize your coaching offer to:

  • One on one coaching – Dealing with individuals one on one 
  • Group coaching – Coaching several individuals together as a group. Being part of a group forces people to think, co-operate and take action. It also helps you scale your coaching practice. 



Creating a digital product for the first time can be daunting. Even if you’ve launched a digital product before, you definitely want your next one to perform better. I’ve put together a step-by-step guide on how you can turn your knowledge into digital products and make some cool cash from it. Simply click here to download.