30 Unbelievable Email Headlines to increase your open rate

We get a ton of emails everyday and we definitely do not open a lot of them. Unless you have a really great subject line, there is a high possibility that your emails may get ignored. 

Your email headline is the first thing a reader sees so you want to be sure to grab their attention to open, read and click your email.

Let’s take a look at 30 Email Headlines that actually get opened:


These subject lines drive curiosity in the minds of your readers as it makes them interested in reading the email content.

Here are some examples: 

-I can’t believe I’m telling you this

-Want to know a secret?

-OMG! This just happened 

-A surprise gift for you, open to unwrap

-This stuff works, check it out!



You’d notice that during your launch, the email open rates are lower . Let’s get them up with these subject lines that drive urgency and fear of missing out.

Here are some examples:

-You are missing OUT on

-TODAY only: Get this before it is gone

-Are you joining us?

-Tik Tok: Timer is going OFF soon

-25% discount available for the next (insert time)


These subject lines are used to make an offer without the element of urgency or fear of missing out. 

Here are some examples:

-Get all of these for $37 only 

-You can join ______ today

-You asked, I answered. You do not want to miss this!

-The cart is now OPEN

-You seriously need this

Make it Personal

The goal of this type of headline is to personalise your brand. People love each other (friends, family) and look forward to hearing from them. The goal of these type of headlines is to get you in that category. 

Here are some examples:

-I need a quick favour

-(first name), I messed up

-Why don’t you open my email?

-I need a quick favour

-Feeling (insert emotion), I have a solution.



These subject lines are used to share gifts/freebies for your audience. Here are some examples:

-How to double your __________

-BOOM! Here is how to smash.

-Crash Course (How to_______)

-Surprise gift for you

-FREE GIFT: Open to grab me



These headlines are used for individuals who do not take an offer after being exposed to it continuously. 

Here are some examples:

-Knock, knock, anyone there?

– Hey(first name), you forgot to _______

-Are you still on the fence?

-(first name), did I offend you?

-(first name), we miss you


There you have it! You now have access to catchy headlines that would get your email open rate up and boost your conversions.

If you found this article helpful, you should consider getting my Email Marketing Template Bundle. This bundle includes 100 catchy subject lines, Welcome Email Template, Sales Email Template, and 8 months Email Calendar with a bonus ad script. Click here to grab it at a discount. 


Name description: Hi, I’m Tricia, a Digital Products Coach. I help experts, coaches and business owners turn their knowledge into profitable digital products that bring in clients within 60 days. I’m a lover of dogs, good food and everything pretty. 


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